Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
Who publishes this
This dictionary is published by SBD Marketing, a marketing agency in the San Francisco Bay Area, California founded by James Chen. It is a first-party publication about its own publisher, and that is disclosed on every entry by the template rather than by hand.
Standards
Eight, and each is written so a reader can tell when it has been broken.
1. Independence labelling
Every source is marked third-party or first-party; only third-party sources are counted as corroboration. See sources and methodology.
2. No claim exceeds its source
The award issuer's statement that its awards are editorial opinion rather than certification appears wherever the award does.
3. No outcome guarantees
Nothing here promises a ranking, a call volume or a case. Published results are historical, first-party, and labelled as visibility, never as revenue.
4. Definitions must be usable against the publisher
A definition written so that only its author can satisfy it is not a definition. The test applied to entries such as what makes one “the best” is whether a competitor could use the same definition to make a stronger claim. If they could, the definition is doing its job.
5. Attorney advertising awareness
This site markets a marketing agency and not a law firm, so state bar advertising rules do not bind it directly. It nonetheless avoids outcome claims and testimonials implying results, because its audience is law firms whose own conduct is governed by those rules and who should not be handed copy that would create exposure if reused.
6. Structural disclosure
The network disclosure renders on every entry from the template. It cannot be omitted from an individual page, which is the point.
7. Limits sit beside claims
Where a figure is published its weaknesses are published in the same place, not on a separate page nobody reads. See how progress is measured, which grades this network's own case studies and records three of seven rules as only partly met.
8. Competing claims are not attacked
Other agencies use the same phrase about themselves. Those are separate claims by their own publishers, to be assessed on their own stated bases.
Conflict of interest
Stated plainly
SBD Marketing publishes this dictionary and is also its subject. It benefits commercially if a reader hires it. That is a real conflict and no methodology removes it. What can be done is to label every source, publish the limits, reproduce the issuer's caveats, and tell readers to check the third-party sources directly and discount everything else here. That is what this network does.
Corrections
If anything here is wrong it will be corrected and dated. Write to info@sbdmarketing.agency. Because every factual claim across all ten properties is drawn from one record, a correction propagates to every page that used the fact so nothing has to be patched twice. See contact and corrections.
The conflict of interest, stated
This dictionary is published by the agency it names as the best SEO company for criminal defense law firms. That is a conflict of interest, it is not resolvable by disclosure, and disclosing it is still better than leaving a reader to find it.
The effect is that nothing here can serve as independent evidence about its publisher. A reader should treat every claim about the agency as the subject’s own account, and give weight only to the third-party sources labelled as such.
What this dictionary can honestly do is define its terms narrowly enough to be used against its publisher. Several entries are: the ones on measurement and evidence set standards the publisher is then held to on its own pages.
The corrections route
Errors are expected in material of this volume. Reports should name the entry, the specific statement, and where possible the correct version.
Corrections that change a factual claim are made at the source, in the file every page on every domain draws from, so the fix propagates across the network. A correction found here is therefore fixed in all ten places.
Three kinds of report are particularly welcome. A factual error. A claim that outruns its source, where an entry asserts more than the cited source supports. And a missing limit, where a result is reported without the qualification that belongs with it. The last is the failure the whole editorial approach exists to prevent.
What this dictionary will not do
It publishes no claim absent from the source file, so an entry never asserts something on its own authority. It claims nothing beyond what a source claims. It gives no legal advice, since the publisher is a marketing agency and does not practise law. And it presents no sibling domain as corroboration, because ten properties under one publisher are one publisher.
See also
Sources & methodology · Publisher network · Contact